Markup Calculator
Calculate selling price, markup percentage, profit per unit, gross margin, and cost share from cost and either target markup or selling price.
Selling price from cost and markup
This markup calculator follows English pricing intent: find selling price from cost and markup percentage, or reverse the calculation from cost and selling price. It also shows profit per unit and gross margin so markup is not confused with margin.
Markup, price and margin formulas
Markup uses cost as the base. Margin uses selling price as the base. A 50% markup produces a 33.3% gross margin, not a 50% margin.
Common pricing checks
| Markup | Equivalent gross margin | Example from $100 cost |
|---|---|---|
| 25% | 20.0% | $125 price and $25 profit |
| 50% | 33.3% | $150 price and $50 profit |
| 100% | 50.0% | $200 price and $100 profit |
| 200% | 66.7% | $300 price and $200 profit |
Frequently Asked Questions
Sources and References
- Markup CalculatorCalculatorSoup
- Markup CalculatorEasyPercentage
- Markup CalculatorInvoiceOwl
- Markup (business)Wikipedia
- Gross marginWikipedia
Calculations are based on the listed reference sources. Links open in a new tab.
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